Leadership Academy
Customer Resource Management - BT5060
This course provides students with a basic overview of customer relationship management skills, practices, and technology. The course includes strategies for establishing meaningful bonds with your customers and turning them into reliable lifelong partners; practical advice for choosing and implementing a CRM strategy, and a review of database tools for capturing and managing valuable customer information. Student will practice proven techniques for translating an effective CRM strategy to the e-commerce environment, apply solutions to common CRM problems, explore which data warehousing techniques are most effective, and how to create and manage both short and long-term relationships. Tuition: $135
| Course Duration: | |
|---|---|
| 12 Hours | 0.80 Semester Hours |
| Course # | Date | Day | Time | Location | Instructor |
|---|---|---|---|---|---|
| BT5060 | TBA | TU/WE/TH | 5:00PM-9:00PM | CC DA201 | Staff |
| Course Type: |
|---|
| Personal/Community Development |
| Standard Occupational Code (SOC): |
|---|
| Not Applicable |
| Upon successful completion of this course, students will be able to: |
|---|
| Learning Outcomes Assessments Used: |
|---|
Participant Evaluations (Indirect Method)
Instructor Evaluation(s) (Indirect Method)
| Completion: | |
|---|---|
| Yes: N/A | No: N/A |
| Reason for Non-Completion: |
|---|
| N/A |
| Student Reported Learning Objective Met: | |||||
|---|---|---|---|---|---|
Not 0% |
Strongly 0% |
0% |
0% |
0% |
Strongly 0% |
Attendance Policy
Participants are expected to attend all class sessions. Sign-in sheets are completed at every class session. Participants must attend all classes
in order to satisfactorily complete the course. For every fifteen (15) hours of instruction, one hour of instruction can be missed. Arriving more than 15 minutes late at the
start of a class will be documented as a tardy or leaving more than 15 minutes early at the end of a class will be documented as an early departure.
Standards of Progress
Attendance, completion of assignments, quiz/exam scores, and satisfactory performance of all skills/tasks contribute to the overall grade. Possible
grades include:
(CR) is used to indicate passing with a “C” or higher for non-credit courses. All assignments completed with a score of 70% or higher, a score of 70% or higher on each quiz/exam, and all skills performed satisfactorily.
(NC) is used to indicate not passing with a “C” or higher for non-credit courses. Participants earning a grade of “NC” may repeat a course once. Additional repeats may be allowed after discussion with a Program Coordinator, and participants may be required to repeat the entire course at an additional expense. Participants may not progress to the next higher level course until a “CR” grade is earned.
(I) is used to indicate that the participant has yet to complete one or more requirements by the scheduled end date of a course. Participants will be given an additional opportunity to successfully complete the requirements after instructors provide counseling/remediation. An additional fee may be required for remedial instruction beyond two (2) attempts. Participants that are unsuccessful after four (4) attempts shall be assigned a grade of “NC”. Completion of course requirements must be accomplished during the next offering of the program/course or the grade will be converted as “NC”.
| Student Reported Satisfaction with Course | ||
|---|---|---|
| No Response: N/A | ||
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